MUSIC VIDEO: POSTCOLONIAL THEORY!

 

MUSIC VIDEO: POSTCOLONIAL THEORY:

Wider reading on race and Old Town Road

Read this W Magazine deep dive on the Yeehaw agenda and answer the following questions: 

What are the visual cues the article lists as linked to the western genre? 

Cowboy hats, cow prints, rhinestones and fringed suede jackets.

How did the Yeehaw agenda come about? 

In September 2018, the trend of black pop-culture figures wearing cowboy garb was dubbed the “Yeehaw Agenda” by Bri Malandro, a Texas-based pop-culture archivist.

Why has it been suggested that the black cowboy has been 'erased from American culture'? 

The imagery associated with Americana has been overwhelmingly white, so much so that the Studio Museum in Harlem even held a “Black Cowboy” exhibition two years ago, featuring photographic works from Kahlil Joseph, Deanna Lawson, and Chandra McCormick that aimed to bring the black cowboy to the forefront of western history.

How has the black cowboy aesthetic been reflected by the fashion industry?

an organization of black community leaders in California called Compton Cowboys has blazed a trail by preserving the history and legacy of the black cowboy, while also providing guidance to the youth of Compton and keeping their communities safe. Their Instagram account has garnered more than 25,000 follower

Read the section on Lil Nas X and Old Town Road. What does it suggest about race and the country music community?

When billboard decided to remove the song, insisting that it “does not embrace enough elements of today’s country music” for it to be considered part of the genre, the Internet revolted, with many contending that the erasure of the song from the country charts reveals a problem with race in the country music community.

What elements of the song and music video are suggested to be authentically country and western?

• Singer’s Southern twang.
• Track incorporates banjo.
• Video backdrop appropriately matching aesthetics associated with country music.

What genres of music does the article suggest have been shaped by black influences? 

Rock and roll, punk, riot grrl and electronic music

In your opinion, what do you think has been the driving force behind the Yeehaw movement? 

TikTok and twitter

Applying postcolonial theory to Old Town Road

Revise the postcolonial theories we have studied and apply them to the Old Town Road music video: 

How does the Old Town Road music video both reinforce and challenge black stereotypes in the media?

• Reinforces: 
• Rap music, hood, race cars, guns, hip hop dancing.
• Subvert: 
• Country music, cowboy
• western aesthetic that's mainly dominated by white men.

How could you argue that the Old Town Road video challenges Gilroy's theory of double consciousness?

Lil Nas X has a sense of belonging as a cowboy and doesn't have to see himself through the eyes of another person because he is depicted as a cowboy, who is stereotypically known as being dominantly white. 

How does Lil Nas X and Old Town Road provide an example of Hall's theory of race representations? Alternatively, you could argue against this if you prefer.  

Representing Lil Nas X, Chris Rock and the other 2 black men as cowboys reinforces the idea that audiences may blur race and class, therefore representing the black cowboys as dangerous and unwealthy. 

Are there any examples of Alvarado's theory of black stereotypes in the Old Town Road video? Why/why not?

Humour: Chris Rock

How does Lil Nas X provide a compelling case study for bell hooks's theory of intersectionality?

Since Lil Nas X is a black man and has opened up about being gay, this shows intersectionality as it shows race, gender and sexuality. And how him opening up as gay may put him in a lower status in American society.