STATEMENT OF INTENT!

STATEMENT OF INTENT:

Print: Magazine

My print coursework: Screen Scoop will contain a cover page of Genna as the main image. A page discussing crime being used as a genre and the popularity of the genre and an interview between Screen Scoop and the director. I will use low key  location photos for my magazine to keep its cultural aspect such as shooting my front cover on a plain background.The main cover will be designed in a very modernised way compared to other magazines. This is because this is aimed at a target audience of 16+ so it looks appealing to young adults for them to purchase the magazine.

The front cover of the magazine will include all the key conventions such as a barcode and title (Screen Scoop), taglines, dateline and the main image of the star. The positioning of these key conventions will be different compared to older magazines so that Screen Scoop can look different and "something new" for the consumers. The inside pages of my magazine will cover the aspects of crime as a genre and will include an interview with the director that will focus on the construction of the drama and behind the scenes

Concept/ Media Language: 

This show will be based on a single parent family, a mum and two sisters, Amelia and Genna. Amelia has gone to grab some lunch after her mum's sudden leave for an urgent meeting. Genna waits for Amelia at a park. On Amelia's way back home Genna is found dead. Following the investigation that begins to take place to find out who killed Genna. Creating Enigma codes that slowly starts revealing the truth in terms of Barthes narrative codes. This ending will end in a cliffhanger. 

Locations: 

• Home in West London: so that the audience familiarise themselves with the villain and understand them. 

• The park in West London: which is where Genna will be found dead. Also, to convey an atmosphere that shows a sense of eerie and gloomy theme. 

Shots/angles 

• Close ups of the message that the mum leaves before she goes

• Long shots of the sisters walking outside together to grab lunch. Amelia walking and finding out of the incident on her way back, near the end when the villain is revealed (Propp’s character theory) 

• Tracking: when Amelia will be walking faster to know what happened 

• Match on action shot opening the door, reading the message 

• Shot reverse shot: Amelia talking to the detective  

Sound 

• Diegetic sound: dialogue to communicate narrative, voice overs 

• Non- Diegetic sound: music where there is tension being built for a faster pace effect- key convention of crime genre 

Audience: 

The target audience for my crime drama is going to be between the age 15-35. This will be aimed at a family-based audience. To follow OFCOM’s rules and regulations when it comes to regulating my crime drama will not show any form of drugs, smoking and violent and dangerous behaviour that may be classified as harmful. This will appeal to both genders. The psycho-graphics of my audience include aspirers, explorers and successors. I mainly believe it will be more relevant to my aspirers' audience. This is because my crime drama is a murder investigation-based drama and will mainly attract audiences that are looking for a career in the law and police sector of the industry and those who aspire to be like them. The show will be constructed and will borrow conventions from other dramas that my audience like to watch such as ‘one of us is lying’ and ‘pretty little thing’. Blumer and Katz, uses and gratification theory will do this through diversion, which will be provided by a gripping narrative arc as the audience will escape from everyday life as they would be trying to binge watch the episodes to find out who the real villain is. This show will allow the audience to interpret the show however they like, creating their own negotiated and preferred reading in terms of Stuart Hall’s reception theory.  

Representations: 

Gauntlet's idea of masculinity being in crisis: he believes that masculinity is not in crisis, and so that they are adapting to the modern world this subverts the idea of men always being dominating and the hero or villain in every movie, However the argument of masculinity being in crisis could be shown in this show as the women are increasingly assertive and successful, men are anxious and confused in this show the women is holding the power. 

This drama will subvert the stereotype of the male being the villain in every story line, as this season will show the female as the villain, a male is usually seen as the well knowing and most powerful character and the female is shown as the weak and emotional one, however this show the opposite on what every typical audience would expect the villain to be. 

Media Industries and digital convergence: 

This show will be released on Netflix, as the programme is known for airing teen/ family dramas. Netflix also shows new shows on the audience’s suggested menu which will target my audience in a much easier way. For further promotion of this drama, there will be posts, tweets and hashtags that will be used in all social media platforms including twitter, Facebook and TikTok. TikTok and twitter will be my main two platforms as this is one of the ways where creators can be tagged in. Tiktok is a platform where audiences like to recommend their new shows and like to rank different Netflix shows by giving their opinion and views on it.

https://docs.google.com/document/d/1a7KteLPXuMY7soaDp2ZOZXeB8V804YzwCARSanipOHM/edit?usp=sharing